Pure Green

Pure Green represents the pinnacle of health and wellness, yet its Madison location struggles to appeal to the wellness-culture-obsessed students at the University of Wisconsin. 

Golden Girl, an influencer marketing promotion I developed and executed, repositioned Pure Green Madison as a “local Erewhon dupe” (UGC quote!) that fit into students’ wellness lifestyles. 

View the deck here.

Activations:

3 influencers, 3 product releases, 3 PR Boxes 

2 OOH ads

7 brand partnership events

2 photoshoots

100 social posts

Result: 

+$13,748.62 additional monthly revenue (during promotion)

+7.4% year-over-year increase in gross sales (during promotion)

Continuous 30% increase in sales/month (6 months later, compared to month prior to promotion)