McDonald's
Role
Art Direction Intern
Client
tms | McDonald's Account
Project type
Promotion (Spec Work)
Project overview
The Pic ‘n Pack, launching in Q2 2027, creates a new eating occasion at McDonald’s, satisfying Gen Z’s craving for snacks and GLP-1-fueled portion control.
I developed a McDonald’s spec work promotion with 11 tms interns across various teams, including decision science, software engineering, 3D motion design and more.
View the deck here.
Skills: photography, Adobe Suite, Figma, packaging design, deck design, data design, strategy
